country brand 2008

Future Brand ha pubblicato, sempre puntuale, il report, sempre più utile, per leggere lo stato dell'arte delle singole "country brand".

L'Italia è al 4° posto (non male), ma non mancano elementi per rifletere ancora una volta su quelle che sono le reali, altissime, potenzialità del nostro paese e di come sia sempre più urgente un nuovo Rinascimento.

"Italy is suffering from a well-documented malaise. While Italians are proud of their culture and la dolce vita is admired by many other countries, Italians express less satisfaction with life compared to citizens of other Western countries. Italians are also less optimistic and more unhappy about their national conditions. A new tourism website has been in development for five years, and is still incomplete, due to political disputes and technological issues.
In addition, a country logo developed in 2006 was rejected by the Italian design community and subsequently dropped by the government."

Future Brand 2008